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Blog :: 03-2020

McColly Navigates Social Distance with Contact-Free Technology

Woman Leveraging Technology to Social Distance

The use of dynamic technologies to benefit both its customers and Realtors has always been the mantra at McColly Real Estate. Now, during the economic disruption of COVID-19, it allows McColly Companies to safely do business while respecting the social distance requirements of the CDC.

While McColly offices remain open for essential business needs, they are also encouraging agents to telework to help prevent the spread of the COVID-19 virus. Agents are creating virtual tours, open houses and showings, as well as video conferencing with clients.

“We rolled out the new McColly Connect platform last fall with resources that have a huge impact on our agent’s real estate business, ultimately driving what matters most to us—providing the best customer service,” says Ron McColly, founder of McColly Real Estate, the largest independent residential real estate company in Northwest Indiana, Chicago Southland, and Central Illinois. Founded in 1974, McColly has expanded from a four-person brokerage to include Community Title, McColly Bennett Commercial Advantage, the McColly New Homes Division, and the McColly School of Real Estate. McColly Real Estate is an exclusive member of Leading Real Estate Companies of the World®, a prestigious global network that includes Luxury Portfolio International®.

One of McColly Companies’ core services, Community Title, continues to have safe and secure closings during these challenging times. Kathy Shultz, office manager, had this to say, “Being a service-based company, we are supporting the wellness of our employees and our customers by asking clients before they come to a closing, how they would like us to conduct the closing. We are conducting many curbside closings, and yet, there are still closings where we separate the buyers and sellers in different rooms. We really want to make everyone comfortable in this time of uncertainty.”

McColly agents have quick and easy access to all company-provided technology including their agent website, agent-branded property search app, transaction management software, CRM, eMarketing platform and more through McColly Connect. Think of McColly Connect as a hub where all the information from these various platforms flows into one place—a back-end web-based system—which can then be accessed remotely with a single login. This allows McColly agents to do business from any location with an internet connection from their laptop, iPad / tablet, smart phone or desktop.

Besides technological expertise, the knowledge of their communities, schools and markets, are among the core strengths of McColly Real Estate.

Indeed, this new streamlined approach eliminates unnecessary manual busy work, meaning those using McColly Connect can focus more on what matters most—giving their clients the best knowledge-based service and the type of personal attention that has led to McColly being selected Best of the Region by The Times of Northwest Indiana readers for five years in a row. 

“ and its agent websites also offer a Home Valuator that virtually pairs sellers and buyers who come to our website,” says Decker.  “This widget is another tool created for the website that lets a seller find out the value of their home. Based on an algorithm in our website, potential sellers not only find out an estimate of what their home is worth, they also see a heat map of where live buyers are looking to purchase in their vicinity.”  

“In addition, McColly Connect allows us to communicate internally amongst 470+ agents to relay properties in need or coming to market; and to access anything agents need from links to training videos to electronic sign request forms,” says Decker, noting that by easily accessing all the platforms through one portal, agents now have everything they need.

“For more than 45 years, Ron McColly has privately been a local philanthropist,” says Monica Decker, noting that McColly Charities is an important part of the organization. 

For their most recent charity cause, McColly Charities held a Shelter Buddies collection drive from March 1st to 25th. They collected pet food, toys, treats and household cleaning supplies via the 23 local office locations that were donation stations. “The community support was overwhelming! When we started our Shelter Buddies Drive over a month ago, we had no idea how much the world would change. Little did we know, how much more the local animal shelters would need supplies. As always, our community went above and beyond in their donations. It makes your heart swell!” said Decker.

“Realtors by nature and by industry are traditionally known as the helpers. We welcome the public to lean on us if they have questions to make smart decisions.’ Decker added.

Our family of agents, employees and clients have weathered many challenges and opportunities since we began in 1974. And, we will continue to stay on top of this challenge as it evolves, and emerge with the community stronger, when it is finished.



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    McColly Real Estate Website Recognized for Excellence

    WQC 2020 LogoSCHERERVILLE, IN – McColly Real Estate has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global community of 565 high quality independent real estate firms in over 70 countries. The certification was presented in recognition of excellence in website design, content and functionality.

    McColly Real Estate’s website,, received high marks in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate Companies of the World® to review the websites of participating members.  

    The specific measurements for the WQC are updated each year to reflect the most current online marketing strategies, as well as evolving consumer preferences. Companies must be re-certified every two years to maintain the certification. 

    “The 120 companies that earned the WQC this year provide consumers with valuable resources through websites that are well-designed and offer relevant local content, as well as the most current information on homes in their local markets and around the world. We are pleased to recognize these firms for delivering a superior online experience,” said Leading Real Estate Companies of the World® President/CEO Paul Boomsma.

    “We’re honored to be recognized for the 7th consecutive year for the WQC. McColly Real Estate continues to raise the bar with our marketing in order to exceed expectations for the consumer.”  said Monica Decker, director of marketing & technology of McColly Real Estate.

    McColly Real Estate is the Northwest Indiana and Chicago Southland representative of LeadingRE ( With a global membership that spans six continents, LeadingRE connects more than 565 firms and 130,000 sales associates who produce over 1.1 million real estate transactions each year. As a member of LeadingRE, McColly Real Estate provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.
    Established in 1974, McColly Real Estate is a local, family-owned independent brokerage built on the integrity and trust of our brokers and clients. We know our next closing is built on the high-level service we provide in our customers’ current real estate transaction. While we pride ourselves in our innovative marketing, building relationships is what matters most.

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