RED Introduces McColly Real Estate’s New Consumer Portal and Lead Management Solution

Built to Engage Today’s Online Real Estate Consumers 

3.20.2012 – Aliso Viejo, CA – Today, Real Estate Digital (RED) announced the launch of the property listings and broker/agent portal the company developed for McColly Real Estate, a leading real estate brokerage serving Northwest Indiana, the Chicago Southland, as well as the resort market of Daytona Beach, Florida.  McColly’s more than 550 agents will benefit from effective and easy-to-use lead management and cultivation tools, while the consumer-facing portal (http://www.mccolly.com/) is focused on providing everything today’s advanced real estate consumer has come to expect.

“Far too often in today’s real estate market, local buyers turn to national portals in their home searches,” said Ron McColly, president of McColly Real Estate. “We partnered with RED, in part, to change that dynamic. The new portal has everything the modern real estate consumer is looking for – from mobile-enabled search and comprehensive MLS data to neighborhood and school information.  This, coupled with our local market expertise and service, is something only a local company can provide to home buyers and sellers.”

 “It was important to McColly that their local real estate consumers had access to a content rich portal that provided an intuitive property search along with deep local content that brought neighborhoods to life,” said John Hensley, RED’s Chief Product and Technology Officer. “And that’s exactly what we do. Our passion is to ensure that companies like McColly have a more competitive offering than the national portals they compete with. By combining technology and content with their local market knowledge and service, we’re convinced that’s exactly what’s happening every day.”

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About Real Estate Digital

Real Estate Digital is the leading provider of truly integrated technology, media and data solutions to real estate franchisors, brokerages, agents and MLS organizations and associations. Its offerings include rDesk^® Websites, Real Estate & Living Media^®, reDataVault^TM, TransactionPoint^®, DocCentral^TM, FormCentral^TM, MLS Portal, Neighborhood and School Reports, rDesk^® CRM, rDesk^® CMA and rDesk^® IDX. The company has relationships with over 400 MLS organizations, 350 broker companies, nearly 60 settlement services companies and more than 250,000 real estate professionals. Visit us on the web at http://www.realestatedigital.com/, and follow us on Twitter: @re_digital

About McColly Real Estate

McColly Real Estate is the largest independently owned and operated real estate company in Northwest Indiana and Chicago Southland with over 550 sales professionals in 19 offices throughout Lake, Porter and Jasper Counties in Indiana, Cook, Will and Kankakee Counties in Illinois, and an office in Daytona Beach Shores, Florida. Please visit mccolly.com for more details.